TED: Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.
Currency — the bills and coins you carry in your wallet and in your bank account — is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.
At this point, I’m certain that branded crypto-currencies will take over nearly all monetary transactions within the next couple of decades.
The only real question is which ones will be the dominant brand and which ones will phase out.