Does this disturb you?
When you use search engines (doesn’t matter which), they show you different results to what others are shown.
Results are tailored to who you are, based on your search history and your click history. Since you often click on things you agree with, you keep getting more and more of what “it” thinks you like and will agree with. Which means other stuff gets demoted (effectively filtered).
In other words, you would be living in a Filtered Bubble that promotes things it thinks you’ll like, and demotes (effectively filters) out what you don’t like
picture related. Two different people getting two different results.
A liberal gets results supporting Obama, while a conservative might get the opposite.
This should disturb you.